Layla Lane

Layla Lane / Be Why
Branding, art direction, design and illustration for pop band Layla Lane

Layla Lane is a half Japanese, half American pop duo from Los Angeles. They were looking to break into the Japanese market, and wanted to sharpen up their image.
I envisioned their brand, art directed and designed the identity, the self-titled EP, their dual-language website, as well as various other promotional material. I also built and photographed the paper sculpture illustrations used as a branding element.
The band eventually made a Coke commercial in Japan on the heels of the EP, and ended up signing with Avex, the country's biggest pop label. Website no longer live.