Fazer Bakery

Branding, activation and advertising for a new bakery product line

Fazer Bakeries is a leading Nordic bakery chain. They were developing a new line of products for young children, and wanted to include an illustrated character on the packaging.

The Vilpuri named character is the star of the brand. It tries to eat anything and everything wherever it goes: be it in press or TV advertising, in T-shirts or party hats, in online games or the website, in POP or delivery trucks – even in a song.

design     ui     typography     illustration
Done at : Hasan & Partners as part of a team

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Laura Suuronen
Los Angeles, CA 90026
laura (ä) laurasuuronen.com

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